Zero moments of truth in the automotive sector

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Reference no: EM131692398

Download the report from Google: ‘Zero Moments of Truth in the Automotive Sector’

1. Flowchart the path to purchase this report illustrates.

2. How long do the vast majority of shoppers take to go from decision to action?

3. What are the most ‘influential’ experiences these shoppers identified?

List the top 3.

4. What role does social media play in this purchase?

5. What impact does age have on behavior?

Reference no: EM131692398

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