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You are the marketing manager of a cosmetic products company. Harris, your supervisor, is suggesting an advertisement campaign promoting a value-for-money aroma shampoo. However, his real intention is to push a premium brand of aroma shampoo, which is more expensive. He wants you to come up with a marketing strategy that will attract the customers to the value-for-money product, which will be short on supply. The premium product will be available and the customers will be encouraged to buy that product.This is an example of “bait and switch.” Create an e-mail response to your supervisor presenting your ideas on this marketing strategy.Use the online library and/or the Internet to conduct research on examples of “bait and switch.” Identify the ethical implications of such practices on an organization. Identify the legal regulations that can be used to take action against the offenders.
Create the e-mail presenting this information. It should include:
Work must be original as it will be turned into TURNITIN. All work must follow through above specific instructions.
Prepare a brief, written proposal to the management team, explaining your potential choice for acquisition: Overview of potential acquisition and why it makes sense to the parent- J. C. Penney acquiring Kohl's. This is the who, what, where, why, when..
We expect that we can receive annual incremental income after taxes of $25,000 which includes an adjustment for uncollectible accounts. What is the maximum commitment to A/R we should be willing to assume if our firm's minimum required after-tax r..
Suppose you purchased one of Great White Shark Repellant Co.'s 7 percent coupon bonds one year ago for $870. These bonds make annual payments and mature 11 years from now.
What are Key Performance Parameters (KPP) and why are they necessary to be stated in the acquisition process? What are the four componets of Net-Ready Key Performance Parameter (NR-KPP)?
Essence of Skunk is considering a change in its credit policy to terms 3/10, net 30 to preserve its market share. How will this change in policy affect accounts receivable?
Your company has tax loss carry-forwards that will cause its tax rate to be zero for the life of the project, so T = 0. How much higher or lower will the project's ROE be if you select the machine that produces the higher ROE, i.e., what is ROEB -..
Conduct a sensitivity analysis by allowing investment, sales, variable costs, and fixed costs to vary by PLUS 10% and MINUS 10% from their original estimates. Which variable most impacts profitability?
Ponzi Corporation has bonds on the market with 12.5 years to maturity, a YTM of 7.30 percent, and a current price of $1,057. The bonds make semiannual payments. What must the coupon rate be on these bonds?
The maturity risk premium for all bonds is found with the formula MRP = (t ? 1) ? 0.1%, where t = number of years to maturity. What is the liquidity premium (LP) on Niendorf's bonds?
Task Oriental Corporation's bonds make an annual coupon interest payment of 7.35%. The bonds have a par value of $1,000, a current price of $1,130, and mature in 12 years.
Determine the fair market value of Apple corporation (AAPL) stock values using RIM model and Price Ratio Analysis, given that Apple does not pay dividends?
Computation and explain the arbitrage opportunity and what would you do as an arbitrager and when would you stop doing it
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