Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Select the scenario for your Week 3 and Week 5 final project marketing plan. Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line. Scenario 2: You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the strategic marketing plan. In Week 3, you will answer the following: Outline your selected scenario and details about the firm and/or product line. Discuss which of Michael Porter's basic strategies you will use to market this product and why. As you know from your reading, consumers have different product needs and use products differently. Segmentation seeks to group different demands and needs into clusters with similar demand patterns. Using the dimensions of market segmentation, determine which markets you will target with your marketing plan. Outline your target market in detail. Outline the stages in the consumer decision making process for your selected product or service. Be sure to discuss how consumers evaluate alternatives and what mediums they use in the information search stage. Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment. Submit a 4- to 5-page paper written in APA format. Search the South University online library for peer-reviewed articles to justify your marketing plan. Include a minimum of three peer-reviewed articles for your paper.
scenario an applicant who is 60 years of age and disabled in a wheelchair enters the hr department to apply for a front
Explain how increased technology can have an impact on marketing strategy
Explain Middleman in virtual world and Compare and contrast alternative online payment systems and What should middlemen do to keep their jobs
Sustainability Marketing- Is a belief that human ingenuity, technological innovation, and efficient markets will eventually combine to overcome the sustainability challenges outlined in this chapter defensible or misplaced?
review at least three of these sources and describe more specifically how they can assist in the writing and editing
Explain Four P's of Marketing and Borderless and Controls or Collecting Data and What are some other inexpensive methods for collecting customer data about your product and service
Explain Student query- E-Business and Difference between Internet and Intranet and Extranet
What is capital? List and describe the three types of capital a small business needs for its operations and what is the cardinal rule that an entrepreneur should follow when borrowing venture money from friends and relatives?
ikea analysis reportwhat is values-based service? how can a company create value for customers and other
select a product or service that you have seen advertised in multiple media. prepare a two to three page paper and
Explain SWOTT for Chocolate Company and summarizing my proposed business for a new fat free mixed chocolate line from Sees Candies
what are the stages of negotiation? what are the three most important steps in the negotiation planning process and
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd