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You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions.
1. Describe this innovative idea.
2. Which segmentation technique you would be using to segment the market? And why?
3. Which targeting strategy you would be following? And why?
4. Who would be your main competitors?
5. Which differentiation and positioning strategy you would be following? And why?
6. What would be your positioning statement?
7. What would be your pricing strategy?
8. What would be your distribution strategy? (Where the product will be sold?)
9. What would be your communication strategy
Explain Transition from Growth to Mature Phase and what changes have you observed over the marketing mix strategies
Explain Social Media Tools in E-Commerce and explain how new social media tools may be used to distribute messages to consumers and clients
Provide at least three examples from the business world to support your explanation . Properly cite sources used in the paper.
Explain the marketing concept Elaborate on four types of market segmentation methods that you think is appropriate for the tourism industry. Support your answer with relevant examples
Weigh relative importance of Industrial and Market revolutions in changing American economy. In what ways was economy dissimilar in 1860 from what it had been in 1800?
Choose a real-life service organisation that you are familiar with and prepare a flowchart of the back-stage as well as the front-stage operations of this business.
Executive Summary with key findings and recommendations and clear and concise description of the market in which the organization operates
You are a member of a committee in your district. What criteria would you use to select a formal assessment to be used district wide?
Explain an example of a company that markets online and in the print media to target audiences
Explain Identify the advantages and disadvantages of taking your sma and identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis
Explain B2C site compared to a B2B site and Include references to supporting laws and legislature and How does Europe differ in privacy laws than the United States
Contradictions in managing customer satisfaction and loyalty and examine shifts in markets which are stretching our capabilities to adapt & re-invent how we do business
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