You are completing this assignment to demonstrate your

Assignment Help Marketing Management

Reference no: EM13393760

You are completing this assignment to demonstrate your understanding of key strategic management concepts and the role marketing plays in meeting strategic intent.

Description

You are asked to participate in a two-day long strategic management retreat for a health care organization or unit of interest. You will be the first speaker, and your task is to set the stage by preparing a brief PowerPoint presentation that compares and contrasts the roles that strategic thinking, strategic planning, and strategic momentum play in the strategic management process. Your presentation must also identify three roles that marketing can play in the strategic management process. You must do this in 12 PowerPoint slides or fewer.

Please use the “Note View” in PowerPoint if you would like to add comments that would further clarify each slide.

Please identify the specific health care organization or unit in your opening slide.

Use professional sources (not lay publications). You must cite AT LEAST ONE outside peer reviewed or professional source in your work. All sources, including course materials, must be cited in APA style. Course materials need not be included in your references page, but all other references must be.

Reference no: EM13393760

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