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You are required to write a marketing plan for your chosen organization/product/service. Your marketing plan does not have to be deployed, but it should be creative, yet practical and realistic in today’s market.
Carefully read Chapter 2 of your textbook for a thorough explanation of the purpose of a marketing plan and an overview of each of the marketing plan elements (pages 30 – 45).
Carefully read the relevant sections of the textbook’s Appendix for a marketing plan outline and suggestions on (1) how to organize your marketing plan, (2) the type of information you should include in your plan, and (3) an example of an actual marketing plan. Use your judgment to determine those points that are particularly salient/important for your chosen organization.
As a cell phone marketer, how might you boost sales and usage by influencing cultural rituals and encouraging the development of cultural rituals? Suggest two scenarios that depict the potential effect(s) of a large deductible on price elasticity for..
this factor considers or provides creative adaptations that can suggest possibilities for new products or for
Brown from the Ace Hardware case decided not to buy the Ace Hardware store. Instead lie decided to open a Dunkin Donuts franchise. From Brown's perspective what are the advantages of opening a business format franchise, rather than buying the Hardwar..
If you were evaluating a company's liquidity, would you be more inclined to use the current ratio or the quick ratio? Why?
How do personalities of workers, colleagues, mangers, and subordinates impact performance in, and experience of, the workplace? How do they interact with one or more leadership models to create the most effective work environment?
Demonstrate your understanding of personality and motivation, as well as your critical thinking and writing skills, by synthesizing theories of personality and motivation
Under the standard merger guidlines of the Federal Reserve and the Justice Department, is the merger likely to be approved?
Discuss the product design philosophy behind industrial design and design for manufacture and assembly. Which one do you think is more important in a customer-focused product development?
The general protector light bulb company produces 75-watt light bulbs. they are designed to have a life of 1125 hours with tolerances of + or - 210 hours. the process that makes light bulbs has a mean of 1050 hours, with a standard deviation of 55 ho..
If you are an organization interested in establishing a strong market present in china brazil and Germany what cultural awareness do you and your organization need to possess to successfully conduct business in these respective nations?
Osceola Auto Parts is an independent auto parts dealer that sells auto parts, runs tests on customers’ cars, and delivers parts and tools to mechanic shops around town. Identify possible actors and use cases involved in Osceola’s business functions. ..
Explain why manager having great control does not have much publicity than a manager who is a great leader.
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