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Reference no: EM132095740

Please view this link's video and written content prior to posting and replying:

https://www.cbsnews.com/news/starbucks-closes-for-bias-training-it-wont-be-a-rubber-stamp/

After viewing the videos and written content, please post your response to the following questions:

1) What impact will Starbucks' Racial/Bias training day have on their corporation? Describe if you think their example have any impact on other businesses. How is their 'brand' impacted by this media event?

2) Will the Racial/Bias training at Starbucks make a difference for their employees? Why or Why Not?

3) What is your impression as a consumer regarding Starbucks' image and should they be held to a higher standard than other organizations?

4) Do you personally think this is a 'marketing' campaign to increase the Starbucks brand or a bigger focus on improving equity and inclusion for consumers and all communities? Please explain your thoughts.

Reference no: EM132095740

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