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‘Define the terms product item, product line, and product mix. A product item is a specific version of a product that can be designated as a distinct offering among an organization's products. A product line is a group of closely related products offered by an organization. An organization's product mix includes all the products it sells. Product mix width refers to the number of product lines an organization offers.
Product line depth is the number of product items in a product line. Firms modify existing products by changing their quality, functional characteristics, or style. Product line extension occurs when a firm adds new products to existing product lines.
1. A local civic organization has asked you to give a luncheon presentation about planned obsolescence. Rather than pursuing a negative approach by talking about how businesses exploit customers through planned obsolescence, you have decided to talk about the benefits of producing products that do not last forever. Prepare a one-page outline of your presentation.
2. Go to Unilever's Web site at www.unilever.com. Can Unilever delete anything from its product lines? Visit the company's product category pages on its "Brands" Web page to see the number of existing products and new products planned. Write a proposal for contracting one of Unilever's product lines.
1. many scholars have set some standards to judge a system for taxation for its validity. how can you decide if a tax
Select 2 major companies and identify how demand forecasting is an essential part of their manufacturing process
Describe some of the key decisions its management has faced within the past year or two. Identify an ethical issue the organization either faces or has faced in the past.
Evaluate and discuss the political, economic, and technological trends of the emerging market. Remember to discuss any financial actions that have been taken and should be taken due to the trends
Explain Brick and Mortar and explain how the supply chain would be modified from brick and mortar of such a company as Budweiser
Identifying the sequence of benefits for each target segment enabled the identification of the significance of each benefit
Identify and provide an example of three sales promotion tools used in your country (India) to target consumers. Does the required infrastructure for sales promotion exist in every country? Prepare a two page (double-spaced) essay. Cite references..
Write an article about MARKETING CHANNLES.
Describe and evaluate a company's pricing and retail strategy. Include analysis of the current market situation and the competitive strategy
Develop a project network consisting of at least 20 steps that should be done to complete the project. As the case suggests, keep the level of detail for these activities general, rather than specific. Be sure to indicate some degree of precedence..
Marketers are consistently interested in two main types of Learning: Classical Conditioning and Operant/Instrumental Conditioning. Give one marketing communication (ad) example for each of these types of learning.
You have decided that you would like to formally start an entrepreneurial business. To ensure the success of your business, you will produce a business plan. Description of proposed products or services, Organization and management descriptions
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