Write methodology for development of ontario place

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Reference no: EM133893428

Question

Write a methodology for development of Ontario Place for Genz and Millennials.

In downtown Toronto. Three parts to the Methodology section:

1. Overall - WHAT QUALITATIVE RESEARCH METHODOLOGY DID YOU USE AND WHY? HOW WAS YOUR STUDY STRUCTURED?

Part 1 - Overall

• How many focus groups were conducted?

• What methodology did you use (focus groups)

• Why that methodology?

• Where was this methodology conducted (general)? Why there?

2. Qualifying Respondents: WHO DID YOU RECRUIT FOR YOUR QUALITATIVE RESEARCH? (Bodies in the seats?)

Part 2 - Qualifying Respondents

• Location

• Demographics

• Psychographics (lifestyle)

• Usage: Users, Non-Users, Lapsed Users; Frequency of Usage

• Attitudes: Toward category (e.g. no rejectors of category, brand?)

• Etc.

Reference no: EM133893428

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