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Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
• No more than 2100 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.
Discuss the role of corporate culture in ethical decision-making. Discuss how organizational leaders use their power to influence and shape corporate culture.
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