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Question: Overview: At the end of Unit 6, a report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
Resources: You can review a description for the components for your plan at the Marketing Plan Coach software on the text's student.
Requirements: 1. You must not violate Park University's guidelines with respect to plagiarism.
2. Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments)
i. Executive Summary
ii. Situation Analysis
• Company analysis
• Customer market analysis
• Competitive market analysis
• External market environment
• SWOT analysis
iii. Marketing strategy
• Target Market
• Product
• Place
• Promotion
• Price
• Implementation and control
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