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Write an essay in which discuss the firms misinterpretation

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Reference no: EM131158664

Assignment is based on the online coupon company, Groupon.

The firm received a great deal of negative publicity back in 2011 after it ran a television spot during the Super Bowl that seemed to denounce many humanitarian organizations. You are to write an essay in which you are to discuss the firm's misinterpretation of its target audience and how the firm should have handled the situation.

Please remember to conduct research on this assignment and include an APA-formatted reference page. Please do not hesitate to contact me if any portion of this assignment is unclear or you need assistance.

Reference no: EM131158664

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