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Business
With reference to the report of the UK Competition and Markets Authority's (CMA) investigation of The Payday Lending Market in the UK examine and explore the features that either alone or in combination, prevent, restrict or distort competition such that there are adverse effects on competition in this marketplace.
Please begin the essay with a short (max 600 words) theoretical account on the nature of competition in markets, market structure, market concentration, barriers to entry, uncompetitive practices, regulation issues and any other theoretical concepts that will inform your analysis.
Familiarise yourself with the CMA investigation's core documents.
and apply relevant theoretical concepts to the specifics of the concrete marketplace.
Critically evaluate the extent to which there are adverse effects on competition through reference to relevant theory and the investigation's own findings (1900 words).
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marketing essaythis a real life case study and this will be discussed by your lecturer. you will pick a real company
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