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Write a white paper on a company of your choice and discuss

Assignment Help Marketing Management
Reference no: EM13390567

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

  •     No more than 2100 words
  •     Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  •     A positioning statement for the company with careful consideration of their brand and strategy
  •     Paper is consistent with APA guidelines.

 

Reference no: EM13390567

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