Write a strategic marketing plan to launch the raf cosford

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Reference no: EM131438609

Global Marketing - Strategy and Practice Individual report Assignment

This is an individual assessment.

Using RAF Cosford Museum you have now to write a strategic marketing plan to launch the RAF Cosford museum as a visitor destination in to the selected market.

Your plan needs to cover the following areas

Market entry- what is the market entry strategy that would be most appropriate for the organisation in the international market. Justify this selection.
Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be
Suggested organisation structure for managing the international operations and justify why this is the most appropriate
Give a critical review of any additional services or product offers that would play a large part in the success or otherwise of this launch.

You should use recognised strategic international marketing models or frameworks as far as possible to present your information.

This is an individual piece of work.

A good quality assignment will:

Demonstrate your knowledge and understanding of the theoretical issues involved including the use of models or concepts to illustrate your answer.
Include evidence of appropriate application of international marketing concepts
Justify why the selection criteria both macro and micro are relevant to the chosen product/company in the elimination of potential markets
Provide reference to literature searches with all readings fully listed
Demonstrate an awareness of the principal issues surrounding the topic area.
Underpin recommendations with suitable and current statistics.

Assignment Files -

https://www.dropbox.com/s/6z9vhonc2j6biqr/Assignment%20Files.rar?dl=0

Reference no: EM131438609

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Write a strategic marketing plan to launch the raf cosford : 7MK003 Global Marketing - Strategy and Practice Individual report Assignment. Using RAF Cosford Museum you have now to write a strategic marketing plan to launch the RAF Cosford museum as a visitor destination in to the selected market

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Reviews

len1438609

3/24/2017 2:36:29 AM

A fine standard of work. The work varies from very good, excellent to outstanding. Aspects of this work are of a standard which could be considered for future publication in a professional journal. The work demonstrates a high level of originality with challenges to current theory and/or practice and specific, and examples of contestability. There is evidence of mature synthesis of theoretical exemplars, underpinning principles and practical interpretation. No obvious errors in referencing or grammar or syntax. The work demonstrates engagement in an academic debate which presents clear evidence of a considered (possibly deep) understanding of the professional issues studied, the approach adopted and the position taken. The work fully considers the complexity of the context in which it is situated and the impinging external factors; it takes cognisance of differing perspectives and interpretations and recognises dilemmas. Ideas are presented in a succinct manner and conclusions and/or reflections are well reasoned.

len1438609

3/24/2017 2:36:22 AM

Do you have anyone who can have a good look at this one for please? It was a group work (presentation and 2000 words assignment) which we did present yesterday and were told that we passed but NOW there is the second part of the work which is 4000 words individual assignment. Attached is the work presented and it is a CONTINUATION so has attached the 3. In case the writer once to have a look at the question for the group work, I can provide it. Your presentation and research was suitably underpinned with theory and practice. The screening of the country was excellent and with good theoretical underpinning and robust use of strategic international marketing models and theories. The report was well structured and contained additional strategic information.

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