Write a sales promotion plan

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Reference no: EM131938510

You have recently been assigned the task of developing promotional techniques to introduce your company's new product, a Cajun chicken sandwich.

Advertising spending is limited, so the introduction will only include some low-budget sales promotion techniques.

Write a sales promotion plan that will increase awareness of your new sandwich and allow your customer base to try it risk-free.

Reference no: EM131938510

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