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Write a report on marketing case cars on the go an alternate

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Reference no: EM131145086 , Length: 1800 Words

Write a report on Marketing Case Cars On the Go - An Alternative to Leasing/Purchasing Vehicles

The COTG termed as Cars On The Go based in Toronto established in 2008, serving Toronto and Montreal region for Car Sharing Service. It carries a unique feature in its serving region as offering its services in multiple cities benefiting business travellers and frequent travellers. 

Report should include below mentioned points.

  • Business opportunity
  • Clear statement of the problem
  • Analysis for need
  • Competitive overview, Analysis
  • Business Objective of COTG
  • Target Audience
  • As a concept
  • Audience Objections
  • Selling Strategy
  • Communication Objectives
  • Offers
  • Tactics and implementations
  • Budget and benefit 

The Report should be approximately 1,500 words in length. Provide the conclusion in the last of the assignment. 

Reference no: EM131145086

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