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Write a report on brand equality

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Reference no: EM13845128

Brand Equity

Write a report on brand equality. How strong is your target brand?

Use the research data to formulate your judgment; Men refer to the evidence to support your conclusion.

You may evaluate strength in relation to a comparison brand. Propose ways to increase or protect the brand's strength.

Choose to use one of the brand equity frameworks referenced in course materials. Aaker's Brand Equity Ten; Brand Asset Valuator, or Keller's Brand Knowledge Model.

Reference no: EM13845128

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