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Select a small firm ‘START UP' of your choice in the business to business or business to consumer sectors' and present it as a case study in the form of a written report in the form of a business plan. Cover the nature of the business start-up, the objectives for the next five years, vision and mission set for the new venture.
Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks demonstrate whether you consider whether business format franchising is a particularly effective method for entrepreneurs entering markets abroad. Explain how entrepreneurs may be able to rapidly expand their business overseas by using the concept of business format franchising.
Additional Requirement
The problem belongs to Corporate Strategy and it discusses about writing a report on a start-up by covering the nature of the business, the business plan, its objectives, vision mission, etc.
Word limit 2880
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