Reference no: EM133989851
Problem
Read the problem case below:
Consumer Tech is a small company which develops and sells consumer products based on new technology. They have an extremely successful product, The Automatic Toothbrush. Recently, the Engineering Department came up with a dramatic new improvement. They've perfected a hands-free circuit which allows the brush to clean teeth electronically. It is called the Electronic Toothbrush.
This has created a problem: The Engineering Manager wants to introduce the development right away. Unfortunately, during the test production runs, the Manufacturing Manager has encountered problems producing the new components. The Quality Manager is helping to determine what's causing the problems.
The Marketing Manager wants to announce the improvements immediately, but the Finance Manager is worried about making the large inventory of Automatic Toothbrushes obsolete if introduction is done too quickly. Get the best quality Business management assignemnt help.
Formal meetings about the Electronic Toothbrush, led by the company President quickly deteriorate into heated arguments which lead nowhere, and impromptu water-cooler meetings in the hall often become shouting matches.
Consumer Tech has tried to find a solution, but things are not progressing. It is becoming increasingly clear that some conflicts exists that no one has yet recognized needs immediate attention. Unless this conflict is uncovered and resolved things will probably go from bad to worse.
Consider the situation in the Consumer Tech Case and determine what you think your team should do to help. Write a problem statement that everyone on team can agree on.