Reference no: EM132316373 , Length: 2

Discussion Assignment - Chapters 15-19

Instructions -

• Choose 4 videos from different chapters below and in one post write a paragraph for each video. Each paragraph should have a strong topic sentence and contain 5-6 additional supporting sentences.
• Use 4+ key terms and/or concepts from the chapter that the video is associated with to provide analysis for each video and do NOT provide a summary. You should explain how the key terms or concepts relate to each video. Make sure to use bold font for key words and concepts from the class in your 4 paragraphs. Use the most important key terms from the chapter that relate to each video.
• Additionally you are to comment with a few sentences on 2 other students posts by adding to the discussion (not a simple question or agreement).

Short Version of the Instructions: Choose 4 videos from different chapters and write a paragraph about each using the most 4 important chapter key terms (put them in bold font in your post) that relate to the videos explaining how the key terms relate to the video case AND comment on 2 other student posts by adding to the conversation (not just a compliment or agreement).

Textbook - M: Marketing, 6th Edition By Dhruv Grewal and Michael Levy. ISBN - 1259924033.

Chapter 15 Supply Chain and Channel Management.

Chapter 16 Retailing and Omnichannel Marketing.

Chapter 17 Integrated Marketing Communications.

Chapter 18 Advertising, Public Relations & Sales Promotion.

Chapter 19 Personal Selling and Sales Management.

Attachment:- Assignment File.rar