Write a memo outlining two different pricing strategies

Assignment Help Marketing Management
Reference no: EM131890726

Question: Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to write a 2-3 page memo outlining two different pricing strategies that MM should consider. Her voice mail message goes on to say,

I want you to recommend which strategy you think should be used for the target market and why. The second part of the memo should outline a distribution plan that will make the product available to the target customers.

You are ready for Michelle's request and begin drafting the memo to her that same day.

Information related to above question is enclosed below:

Attachment:- Attachment 1.rar

Reference no: EM131890726

Questions Cloud

Find the incremental irr : Find the incremental IRR (crossover rate). Then, select a project if the required rate is higher than the incremental IRR.
How should students approach case analysis : Cases enable you to learn by doing and by teaching others. What you learn becomes deeply ingrained and stays with you. The repetitive opportunity to identify.
Discuss the role of FDI in the economic development : Topic - The role of Foreign Direct Investment (FDI) in the economic development of China during 21st century. RESEARCH METHODOLOGY- Research design and method
What is the function of the kidneys : What is the function of the kidneys? What is meant by the phrase Correlation does not equal causation? give an example.
Write a memo outlining two different pricing strategies : Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product.
What types of energy or fuel did you use : What types of energy or fuel did you use (including any renewable sources of energy, such as wind, hydroelectric, solar, etc.)?
What is the market price of this stock if the market rate : What is the market price of this stock if the market rate of return is 15%?
Two bonds in terms of percentages : Find price changes of the two bonds in terms of percentages if the yield to maturity increases to 7%.
What is the market rate of return on stock : What is the market rate of return on this stock?

Reviews

Write a Review

Marketing Management Questions & Answers

  Briefly discuss the role of the cmo in the c-suite

a. Briefly discuss the role of the CMO in the C-Suite. b. Briefly discuss how the availability of large amounts of data is changing how marketing functions.

  Questionhe already has staffs that are qualified to bring

questionhe already has staffs that are qualified to bring out this work and much of their time is wasted at moment as

  Analyze the effectiveness of the pricing scheme

Analyze the effectiveness of the pricing scheme with regard to the competition. Provide background on at least 2 target markets affected by the pricing menus

  Report on qantas airlines frequent flyer programs

Report on QANTAS Airlines Frequent Flyer Programs

  Perform a swot analysis on your client product

Product - Kellogg's Special K Cereal. Perform a SWOT analysis on your client's product. Develop a survey of at least 5 questions to probe for customer feedback

  Discuss your reaction to the public service announcement

From the e-Activity, discuss your reaction to the public service announcement (PSA) in relation to the marketing of junk food to children, with a focus on why this PSA is appropriate or inappropriate. Explain your rationale

  How was integration important to the campaign

What marketing concepts and tools did the campaign utilize? What marketing concepts and tools were overlooked or not used? How was integration important to the campaign

  Identify the requirements that fedex is seeking

Go to the home Web page for Federal Express, and identify the requirements that FedEx is seeking in marketing research personnel. Write a brief description of these requirements, and report your finding.

  Who is your target audience

Who is your target audience? Why do most organizations focus on satisfying the needs of one or more subgroups of a market rather than the entire market?

  Article about breaches of security

Analyze a company and find an article about breaches of security that has caused the company to reply publicly to its customers. Analyze the impact on the company and other e-business stories. Use relevant research and articles to support your opi..

  Develop the differentiation strategy

Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.

  Describe what types of legal barriers to market entry exist

Why would the drug maker want to stymie generic competition? Explain your response. What types of legal barriers to market entry exist?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd