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Question: Write a marketing plan for any product of your choice. My product is the Rainbow Cleaning System.
Your marketing plan must:
Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
Develop an organizational mission statement, and forecast performance goals using your situational analysis.
Design a marketing strategy based upon your objectives.
Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
Develop a written summary and specific recommendations for the implementation of your plan.
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This is the marketing plan report for the product Rainbow Cleaning System which is a vacuum cleaner that has water basin for the purification of the dust particles. The report shows the internal as well as external analysis of the product along with that it also discusses the positioning of the product in the market. The paper further discusses on the market analysis of the product with the market trend and the market growth. The performance goal of the firm with their product Rainbow Cleaning System can also be seen in the paper. Moreover, the report shows the sales as well as the expense forecast for the product and also the implementation plan for the product.
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