Reference no: EM132218704
What's Your Class?
Social class is a status hierarchy categorized by esteem or prestige acquired from economic success and accumulation of wealth. The four common social classes are upper, middle, working, and lower class. Consider the effects of social class, family structure, cultural background, group identification, and other social factors on your consumer behavior.
Write a document of 500-600 words detailing your demographic and psychographic profile and your social class.
Be sure to include the following:
Give your profile a name. This can be either one that you make up or one of the descriptor ideas from the site.
Add a conclusion that explains why your profile is important to marketing professionals, brands, and companies.
Were you surprised by your research and findings?
Reference
Claritas. (2017). MyBestSegments: Where can I find my best customers?