Write a consumer analysis that include interrelated decision

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Reference no: EM133545321

Assignment

Length: 5 pages.

The board of directors agreed with your strategic report, and now the chief marketing officer (CMO) would like you to provide the board an analysis of the company's consumers and their perception of the company.

You will write a 5 pages consumer analysis that includes the following:

1) 3 interrelated decisions involved in formulating strategic marketing for the company
2) Marketing for market entry
3) Market segmentation
4) Market targeting
5) Positioning

Include your company's strategy for the following;

1) Corporate social responsibility (CSR) and its three Ps
2) Planet (health of the environmental systems)
3) People (human capital)
4) Profits (traditional financial measures).

Reference no: EM133545321

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