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Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases. The information, however, comes from the customers' use of credit cards and bank cards, raising some privacy concerns. Nonetheless, with only a few months of data, this new software can predict with some 95 percent accuracy what product a consumer will likely buy (or need to buy) in the next 30 days. Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan. Your task is to write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product. Your plan should be fully documented and supported by research. It should be prepared for your senior management team.
Using appropriate sources, identify their existing marketing strategy and value creation process and research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy
Explain Electronic technology is rapidly changing such as cell phones
What communication and team building strategies were used to ensure the personnel responsible for each element of the marketing mix work together to achieve the marketing objective
Explain Entrepreneurial Time Management and How can entrepreneurs balance their time to ensure that the urgent doesn't crowd out the important
Explain What type of technological infrastructure would you consider in developing an international marketing strategy
Explain the Brick and Mortar environment of Travel Industry before Web Sites
Explain The Marketing mix and What pricing strategy does Wal-Mart use and What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits
Explain Payment Options and Strategy and Prepare and one page memo in which you make a specific recommendation to Rod and Martha
Explain E-business has affected your selected organization's busines and Select an organization that started as a brick and mortar business and is now engaged in e-business
Explain Facebook business model and what anecdotal experiences can you share about Facebook that aligns with the issues brought up in this case study
Compare and contrast General Motors operations in Europe and China. What are they doing wrong in Europe and what are they doing right in China?
Investigate the concept and process of marketing. Be able to use the concepts of segmentation, targeting and positioning.
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