User Account

All Pages

Write a comprehensive marketing plan

Assignment Help Marketing Management
Reference no: EM13524201

Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases. The information, however, comes from the customers' use of credit cards and bank cards, raising some privacy concerns. Nonetheless, with only a few months of data, this new software can predict with some 95 percent accuracy what product a consumer will likely buy (or need to buy) in the next 30 days. Senior management is cautiously optimistic about the product and has asked you to develop a marketing-plan.

Your task is to write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product.

Your plan should be fully documented and supported by research. It should be prepared for your senior management team. 

Verified Expert

Reference no: EM13524201

Questions Cloud

Is it a culture or ethnic group : Is It a Culture or Ethnic Group
Explain what would be the rxn rate when [a] = 0.297 m : For a second-order rxn: 2A ? B Given: [Ao] = 0.650 M and at 45 seconds [A] = 0.1.15 M. What would be the rxn rate when [A] = 0.297 M
An incentive compensation system : Assume that you are a staff nurse in a hospital that uses an incentive compensation system. Do you have an obligation to disclose the nature of the compensation arrangement to patients? If so, how should this information be communicated and by ..
Compute the free energy change for the combustion of methane : Calculate the free energy change for the combustion of methane at 250oC. Assume that all reactants and products are gases and that the pressures of the various gases of interest are: methane = 0.56 atm, oxygen = 0.45 atm, carbon dioxide = 2.10 atm..
Write a comprehensive marketing plan : Write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product.
How far from the edge of the bench does socket hit the floor : A mechanic's socket rolls off a 1.5 m high bench with an initial horizontal speed of 0.80 m/s. How far from the edge of the bench does the socket hit the floor
Evaluate the calorimeter constant and enthalpy of solution : When 1.0 g of NaOH is dissolved in this same calorimeter the temperature raises by 1.6 C. Calculate the calorimeter constant and enthalpy of solution for one mole of NaOH.
Obtain the maximum distance the spring is compressed : A 500-g block is released from rest and slides down a frictionless track that begins 2.40 m above the horizontal, Find the maximum distance the spring is compressed
Explain the electrophillic aromatic substitution method : Perform the nitration reaction for naphthalene according to the electrophillic aromatic substitution method. Explain whether this reaction will talk place and write down the products

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain intranet and internet and the extranet

Explain Intranet, Internet and the Extranet and explain what are some of the Key Characteristics of the intranet

  Analyze the overall role of store associates in serving

Analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples.

  Explain how has the internet impacted marketing research

Explain about How has the Internet impacted marketing research and How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan

  Explain the future of e-business

Comment on the future of eBusiness as it pertains to either integration with existing businesses or as a new model that will replace or supplement existing non eBusiness activity.

  What supporting points could be made over allocation of

what supporting points could be made over allocation of indirect marketing costs by the proponents of each side in the

  Explain creating mail merge using ms-access

Explain Creating Mail Merge using MS-Access and write a query that shows only the customers who live in MyTown

  Questionyou have been working for some time at umuc pizza

questionyou have been working for some time at umuc pizza a pizza restaurant located near umuc campus. the owner bill

  Select a target market segment for your initial launch of

select a target market segment for your initial launch of the car. describe why you think this target segment is most

  Explain knowledge management

Explain Knowledge Management and What were the main forces that led to the commercialization of the Internet and How can Internet-based technologies be used to automate the supply chain

  Write a 700- to 1050-word paper in which you define the

write a 700- to 1050-word paper in which you define the functions and role of law in business and society. discuss the

  Matrices in the business portfolios

Choose a matrix from those found in the text, and list in bullet points this matrix' 3 advantages and 3 disadvantages and how do you compare and contrast this matrix of choice to BCG?

  Describe a conflict situation you have experienced in the

250-300 word response describe a conflict situation you have experienced in the workplace. explain the impact that the

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd