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PURPOSE:
This assignment is designed to develop students’ ability to evaluate the business level and corporate level strategies of a selected business organisation.
REQUIREMENT:
Select a business organisation of your choice, preferably a medium or large company, well-known in Malaysia.
Write a case study on the organisation focusing on your evaluation of its business level and corporate level strategies. You may use any of the models/matrices/theories in strategic management to support your case.
Your write-up should include the following:
•Background of the company.
•Evaluation of current business level strategies.
•Evaluation of current corporate level strategies.
•Recommendation for improvement.
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