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Write a brief summary on the topic of product

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Reference no: EM131801811 , Length: word count:300

Principles of Marketing ASSIGNMENT: PRODUCT - Current Marketing News

Directions:

1. Find at least one current (one year or less) periodical article (magazines, newspapers and online) on the topic of PRODUCT.

2.  Read the article, document the source, and write a brief summary using the format below. You should be able to relate a topic or section of chapters 8 & 9.  Just state the topic and page number(s) from the text. 

3.  Read all postings.  Reply to at least two other students' postings.

FORMAT:   Marketing - Product News

A. Title of Article:

B. Reference:  Use APA format

C. Topic and textbook page(s): 

D. Summary of the main topic. (one paragraph)

Resource - Textbook: Essentials of Marketing - A Marketing Strategy Planning Approach.

Chapter 8 - Elements of Product Planning for Goods and Services.

Chapter 9 - Product Management and New-Product Development.

Attachment:- Assignment Files.rar

Reference no: EM131801811

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