Reference no: EM131704029
Assignment
Nayana I'm doing
• Strategic plan implications
• Resource management
• Product and service management
Located under the Implementation of the marketing plan template
Write a minimum of 2 pages for the Tactics and Implementation portions for your Marketing Plan to address the situation in the case study.
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
Format your assignment according to APA guidelines.
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
Format your assignment according to APA guidelines.
Then
Review and consider the content you covered during Week One.
Post a 260- to 350-word response to the following question. On separate sheet of paper
Review and consider the content you covered during Week Four.
• Drug companies are pursuing collaborative efforts with other companies to manage in the world of pharmacogenomics and individualized medicine.
o What are some examples of these collaborative efforts being pursued by pharmaceutical companies?
o The National Institute of Health is establishing collaborative efforts through the Accelerated Medical Partnership (AMP) program. What is AMP, and how is this working?
Cite at least 1 peer-reviewed, scholarly, or similar reference.
Format your citations according to APA guidelines.
Marketing Plan Template
Executive Summary
• Introduction
• Situation Overview
• Goal
• Action Overview
• Conclusions
Situation Overview
• The big picture
• Company overview
• Market overview
Goal/Objectives
• Goal focus - Alexis
• Performance benchmarks - Barbara
• Market objectives - Barbara
Marketing Strategy(week 3)
• Target market
o Target customers- Bertha
o Company-Bertha
o CollaboratorsAlexis
o Competitors - Angelina
• Value Proposition
o Customer value - Angelina
o Collaborator valueAna
o Company value - Ana
Tactics
• Product
• Service
• Brand
• Price
• Incentives
• Communication
Implementation
• Defining the business infrastructure
o Physical infrastructure
o Organizational infrastructure
• The business process
o Strategic plan implications
o Resource management
o Product and service management
o Brand management
o Communication management
o Distribution management
• Set the schedule for implementation
Control
• Performance evaluation of the plan
o Adequate goal progress
o Performance gap management
• Environmental Analysis
o Opportunities
o Threats
Exhibits
• Market data exhibits
• Value analysis exhibits
• Marketing mix exhibits
• Organizing the exhibits
o Label
o Title
o Overview
o Body
o Notes
o Source
Additional Considerations in a Marketing Plan
• Brand Management
• Communication Plans
Marketing Plan: Finalize
Communicate with your Learning Team to finalize all components of your Marketing Plan. Compile all segments of the Marketing Plan that your team has developed into one Microsoft Word document.
Also, you will be asked to create a 10- to 15-minute, 9- to 12-slide voice-over presentation for your Marketing Plan. Start working now to create a storyboard and work as a team to make it come together.
Attachment:- Case-Study.rar