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What approaches would you use to estimate the value of brands? What assumptions underlie these approaches? As a financial analyst, what would you use to assess whether the brand value of 1.575 billion pounds reported by Cadbury Schweppes in 1997 was a reasonable reflection of the future benefits from these brands? What questions would you raise with the firm's CFO about the firm's brand assets?
Describe the importance of learning curves in a services-based operation and how they can be used to increase organization efficiency. Please provide a specific example(s).
Strategize the best location for new hubs for the service arm and the best location and set up strategies for the manufacturing arm. In your calculations, consider methodologies such as
Why would an individual choose to form a business as a corporation as opposed to a sole proprietorship? How does an individual form a corporation? How does a company become a "public" company? What are some of the differences between private and publ..
(a) What general factors should be taken into account when recruiting salesmen? (b) Do you agree with Rakesh Kumar or S. Kumar or neither?
As an ethical, responsible leader, discuss the cognitive moral development level that John Mackey's behavior should fit. According to Mr. Mackey, some of the statements attributed to Rahodeb did not match his personal beliefs. Why do you think ther..
Describe at least three criteria that would determine whether the manager is making good decisions. What should be done to better assure that you are making a good decision
Burrito king would like to know the expected average time in the system, the average line length (in cars) and the average number of cars in the system (both in line and at the window)
Jones wants to get his money back for the trip including the additional charges for those items not included in his "all inclusive" vacation. Under what contract theory or theories will Jones prevail in his suit?
What is the average and the standard deviation of demand during the protection interval?
prepare a 1- to 2-page detailed outline. include information on the following topicswhat forecasting techniques does
Wholemark is an internet order business that sells one popular New Year greeting card once a year. The cost of the paper on which the card is printed is $0.05 per card, and the cost of printing is $0.15 per card. The company receives $2.15 per card s..
Happy Pet would have to buy shipments of 3,000 at a time. Should Happy Pet use the new supplier and take this discount for quantity buying?
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