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1. Based on both your own experiences and what you've learned, what is YOUR definition of marketing? (Feel free to note how the text, our discussions in class, the book you're reading or research you're doing for your case study, or any other sources have influenced your definition). What distinctions, if any, would you make between marketing and marketing management?
2. Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler's "4 Pillars Model" discussed in class. Specifically, note what made it "excellent."
Some college football and basketball coaches earn huge incomes. Should college volleyball and swimming coaches be paid considerably? Should colleges pay their student athletes to play?
What is meant by "standing" in a judicial proceeding?
One of the reasons Joseph Schumpeter argued that capital was doomed was because he predicted that big corporations would naturally shift away from risk-taking entrepreneurship in favor of low-risk managerial strategies. Has this happened?
Understanding the differences between virtual and face-to-face presentations is certainly becoming more important as business needs grow. Assess and explain the principal differences between face-to-face and virtual presentations. As an attendee or c..
Prepare a case analysis which comprised Situation Analysis also 3 possible alternatives also a chosen solution. Provide recommendation. Below information to be comprised in case analysis.
How long will it take to complete robots 5 through 11, inclusive and what is your estimate of the cost of the entire contract for overhauling all 15 robots - Determine approximately how much time will take for
Carrier M offers Plan M-1 for $60 a month with unlimited data and texts. No minutes are included. You pay $0.12 per minute for the first 100 minutes, $0.14 per minute for minutes 101-200, $0.16 per minute for minutes 201-300, $0.18 per minute for min..
Does the boston consulting group use its human resources effectively? how is their employee turnover?
On a straight stretch of road of length L, there is a stop sign at either end at which you must stop, although there is no speed limit between the signs. We further assume the air resistance is mu v when your travel speed is v during the entire stret..
Creating a workable budget is one of the most challenging parts of the IMC Plan development
What are some methods to structuring national and key accounts? How do national accounts aid customer service and support?
The buyer of a product requests information from the seller to know that the product is properly suited for the buyer's intended use. The buyer informs the seller of the parameters of performance that he or she intends to achieve. The buyer relies up..
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