Would be useful to segment visitors to city public aquanum

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Assignment:

Chapter Discussion Questions:

1 Say you've got a friend who is an entrepreneur, She's making the best software, wine, or whatever, that the world has ever seen, She is certain that everyone will hke her new product. so she lhlnks your idea about segmentation is not necessary, How can you convince her and help her wrth her business?

2 What variables would be useful to segment visitors to your City's public aquanum?

3. How might you obtain data to segment visitors to your city's publlc parks, by day of week and time of day? What would you expect to ?nd?

4. Who do you suppose is the ideal customer segment to target for donations to:

a. American Cancer Soolety?

b. Your univerSlty?

c. World Relief Fund?

Reference no: EM133223260

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