World favourite hazelnut spread

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Reference no: EM133898107

Question 

Ferrero's iconic product, Nutella®, is the world's favourite hazelnut spread and enjoyed by consumers on every continent. The product has three key ingredients-cocoa, sourced in West Africa; hazelnuts, sourced from Turkey and Chile; and palm oil, sourced from Malaysia and Indonesia. The palm oil used in Nutella® is sourced from 100% sustainable sources. The hazelnut value chain has full traceability in Chile and a high degree of traceability in Turkey, and the cocoa used in the product comes from Rainforest Alliance Certified farms.

Demonstrate how Ferrero's procurement team is implementing the third category of the triple bottom line (TPL) framework, namely planet and how the initiatives taken by the team will influence (positively or negatively) the other two categories, profit and people. Include in your answer a brief explanation of each category.

Reference no: EM133898107

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