Working on developing its next-generation products

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Reference no: EM131036086

Telsteer Mobil, a smartphone manufacturer, is working on developing its next-generation products. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized product features for specialized needs and tastes. What basic strategic approach has Telsteer decided upon?

a. Focused low-cost.

b. Best-cost provider.

c. Low-cost provider.

d. Broad differentiation

e. Focused differentiation.

Reference no: EM131036086

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