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Companies are working more to create products that are “built to love.” These products, like the iPad, create excitement and loyalty from the time they are introduced. Marketing research shows that in addition to looking for an amazing product, customers look for salespeople who they feel are their friends. The key to repeat business is the likability factor.
If you were in sales, what would you do to increase your likability factor?
What is the nature of the opportunity for Spotfire? What strategy should the company pursue over the next 3-5 years? Spotfire's development group and the rest of the firm work in separate locations (Goteburg, Sweden and Boston). Is this strategy wise..
Which of the following statements is TRUE about how Americans refer to crime?
Supporters of tort reform say it's unfair that plaintiffs (the parties bringing lawsuits) don't have to pay damages to the defendants (the parties subject to the lawsuits) if they lose the case. Should plaintiffs pay damages if they lose a case? Why ..
If you arrive to your work, you are a manager and the first thing you see in your email is a thread between 2 supervisors discussing a technical issue over the email. The 2 supervisors belong to your department and there are other departments/workers..
Give an example of a project that is driven by each of the following needs. (Each need should have a different project described.) Marketing Demand. Business Need. Customer Request. Technological Advance.
What do you think of the use of cost-benefit analysis for determining whether some social policy ought to be supported? In particular, do you think that in comparing costs and benefits, we can legitimately place a monetary value on so-called “intangi..
Choose one of the following to discuss (Quality Function Deployment (QFD), or Failure Mode and Effects Analysis (FMEA), disccus the importance of the tool you choose.
The demand for a particular part called SKU 005 is 1,500 units a year. The cost of one SKU 005 is $50.00. It costs $60.00 to place an order for SKU 005, and the user of SKU 005 has a per year inventory carrying cost of 25% of unit cost. Assume 250 wo..
Suppose that you are producing a certain product of x units and your total profit can be expressed with a piecewise profit function of c(x) . Your aim is to maximize your total profit. Formulate this as an IP. c(x) = 2x if 0
A NGO is concerned about a possible need to provide humanitarian aid to a country at risk of hurricane damage and so is planning a program of emergency aid to that country. They are keen to do this at minimal cost. Formulate this problem as an intege..
If you were creating a project team for an organization, what kinds of factors would you take into consideration in deciding the composition of the team? Would these factors be different if you were putting together a problem-solving team? Why, or wh..
Chose a company or organization that has an active social media campaign using three or more platforms, describe the company and their social media campaign as well as identifying their other PR activities and then critique them, what are they doing ..
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