Wonderful job of incorporating design principles

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1. CRM practitioners are concerned with the following three key performance indicators (KPIs) for customer acquisition activities: 1. How many customers are acquired? 2.What is the cost per acquired customer? 3. What is the value of the acquired customer over the longer term? Why would these three performances be a concern for CRM practitioners? Why?

2. (Balancing Incremental and Radical Innovation)

Pepsi have done a wonderful job of incorporating design principles into their organization, not just to redesign products but also to look at systems, processes and workflow. What is the dark side of Pepsi design thinking? What does it create in terms of unintended problems for the firm?

Reference no: EM132265808

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