Winning value proposition for new product

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Reference no: EM131428602

1. When determining which targeting strategy to use, a company should first examine

A. its company resources

B. the number of individuals in the target market

C. the product's life cycle

D. consumer desires

2. Which of the following is NOT a winning value proposition for new product?

A. providing more benefits for less money

B. providing the same benefits for less money

C. providing the same benefits for the same amount of money

D. providing less benefits for less money

Reference no: EM131428602

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