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Wingate Company, a wholesale distributer of videotapes, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:
Sales
$1,000,000
Variable expenses
390,000
Contribution margin
610,000
Fixed expenses
625,000
Net operating income (loss)
$ (15,000)
In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:
Division
East Central West
$250,000
$400,000
$350,000
Variable expenses as a percentage of sales
52%
30%
40%
Traceable fixed expenses
$160,000
$200,000
$175,000
1) Prepare a contribution format income statement segmented by divisions, as desired by the president.
2) As a result of a marketing study, the president believes that sales in the West Division could be increased by 20% if monthly advertising in that division were increased by $15,000. Would you recommend the increased advertising? Show computations to support your answer.
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