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Why the trend or changes happened

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Assignment

Read the article "Mall Owners Push Out Department Stores"

Take a 'field trip' to a local/regional mall to observe, firsthand, some of the trends that are happening in the retail industry. Think about what has been changed compared to 5-10 years ago or/and recently: stores, retailers, designs, decoration, layout, patrons, what they do etc. Write a brief report on your observations and readings following the template

• Trends/Changes
• Why the trends/changes happened
• Recommendation for mall owners/department stores/retailers
• Take THREE photos that would illustrate the changes and put in the appendix of your report.

The report must be typed and is limited to 2 pages (not include appendix) in a font (Arial recommended) of 12 with standard margins, double space. Expanded bullet points are preferred to text intensive documents.

Mall Owners Push Out Department Stores; Fast-fashion chains, restaurants, specialty stores do a better job of driving mall sales and drawing shoppers by Kapner, Suzanne. Wall Street Journal (Online); New York, N.Y. [New York, N.Y] 11 July 2016.

Reference no: EM131624348

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