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Discussion
Why the EpiPen Price Scandal Sums Up Everything We Hate About Big Business & Politics
Pricing is a tricky topic in marketing. You obviously want your price to be high enough to cover your costs. You also want your price to be high enough to match the impression you want your customers to have about the quality and exclusivity of your product. Ideally, from a business standpoint, you want your price to be as high as it can be without alienating your customers. Companies run into a lot of trouble when their prices are perceived as unfairly high though. One example of this problem was the Epi-pen pricing scandal in 2016. See the article below for additional details on that one and the associated public outrage.
Pick a product with an interesting pricing strategy or one which has been the subject of a pricing scandal. This could be a product you are familiar with or one which you have researched to learn about (make sure you reference your source) Discuss their pricing strategy and the impact it has had on their relationship with their customers and their reputation. What would you do differently, if anything, if you were the one doing the pricing. Keep in mind that even though it would make us very happy as consumers if every company's strategy was setting their price a little bit lower than all of the other options; from a business standpoint, that is rarely the best strategy.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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