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Why the airline invests in travelers membership schemes

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Reference no: EM132463106 , Length: 9 pages

Essay

Reading the assigned case and articles, write an essay about stressing on the following points by giving evidence from the articles:

Article:- Voice of airline passenger: A text mining approach to understand customer satisfaction by Eren Sezgen, Keith J. Mason, and Robert Mayer

Guidelines:

Use the three parts essay style:

Introduction: Brief about the airline industry and the challenges faced by the increased competition

Discussion: the following Questions:

Question 1- How the airline business employ the TPS concepts?

Question 2- Draw a profiling for Spirit customers' as an LCC customers (use "Creating a prediction model of passenger" article.)

Question 3- According to "Voice of airline passenger" article, how customer satisfaction is measured in the airline business?

Question 4- Why the airline invests in travelers' membership schemes? What are the benefits for both parties (travelers and the airline)?

Conclusion: Based on your readings, what can spirit do to increase customer satisfaction and build customer loyalty (use "Voice of airline passenger" article as a reference here)

- Essay should follow Harvard referencing/ citation style.

Reference no: EM132463106

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