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Why sustainability is now the key driver of innovation

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Reference no: EM133033574

The article "Why Sustainability Is Now the Key Driver of Innovation" by Nidumolu, Prahalad, and Rangaswami discusses the challenge companies face of trying to be environmentally sustainable while staying cost competitive. Imagine that you are a sustainability expert and consultant. Identify a company that has yet to embrace sustainability initiatives, and make a brief pitch to the company highlighting at least three stages of change of innovation that will open opportunities for the company (for example: compliance opportunity, making values chains sustainable, sustainable products and services, new business models, and next practice platforms).

Reference no: EM133033574

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