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1. Describe the ways in which foreign exchange fluctuations affect: (a) trade, (b) investments, (c) tourism.
2. Why is political stability so important for international marketers? Find some recent examples from the press to underline your points.
Assume that you have been asked by the president of your organization to devise a systematic approach to scanning. The president does not want to be surprised by major market or competitive developments. What would you recommend?
Briefly review the key innovations that culminated in the digital revolution. What is the basic technological process that made the revolution possible?
What are the differences between cost-based and value-based pricing?
Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation scheme might be most appropriate category for your company? Why?
China and India have demonstrated trends toward Western-style consumption over the last decade. What opportunity for U.S. companies might you foresee
What could you do to improve the bad one?
The purpose of this portion of your project is to determine how customer-friendly the site is and how the company uses the site to communicate with its customers. How visually appealing and organized is the site
Explain What do you think about this type of pricing setting- technology and what type of pricing strategy would a company be employing if it used a pricing bot to adjust prices to always have the lowest price on any given product
Fashion Pro currently manufacture their novelty t-shirts for a contribution margin of 71%. With a sales revenue of $748,992, their fixed costs require 42% of their sales. They have signed with a new company that can produce their shirts, increasing t..
Explain Online User Profiling/ E-Commerce and describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits
Explain Health Care Marketing and Product and Service and Social Marketing and provide a healthcare industry example of each type of marketing
Briefly write about the company, products, visions and mission, and current marketing objectives - provide marketing promotion objectives and strategies.
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