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Why one is utilitarian as well as why the other is hedonic

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Reference no: EM1373573

Think of an instance of a utilitarian product and a hedonic needs product and go to the website of a company that sells the product. Write an introductory paragraph explanation both of the products you chose- why one is utilitarian as well as why the other is hedonic. Then write a paragraph for each product assessing how effectively the websites you chose play into how consumers will shop for those products.

Reference no: EM1373573

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