Why most fixed costs sooner or later becomes variable

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1. Write a summary for (Kotter) theory The 8 steps in transforming an organization.

2. Pepsi invented freshness dating and managed to persuade consumers that this was an important product attribute. Devise a similar strategy for another product category by coming up with a completely new product attribute. How would you communicate this attribute to your customers?

3. Discuss why most fixed costs sooner or later becomes variable.

Reference no: EM132270648

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