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Your best friend owns a small children's clothing store located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal-Mart store (Increased competition). She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). Based on what you have learned in this course what would you tell her.
Why do marketing managers need research and what is its role in decision making?
Alliance Supermarkets has been using a point-of-sale (POS) system for some time to track its inventory. The system uses a laser scanner to read the universal product code (UPC) on each item at the checkout container.
A company is deciding if it should do design of a product in-house or outsource the design. If outsourced the cost for a low bidder would be $40,000 and the cost for an expensive bidder $100,000.
expresses concern which ease of transport to the hotel was acknowledged as being the most important attribute, yet it has not been given the largest weight. Explain why the weights might still be valid.
Merritt continues by offering "HR technology that enhances employee and manager self-services at less total cost is a win for our clients and customers, and HR outsourcing is an increasingly viable option".
What are the privacy requirements under HIPAA? Explain why confidentiality of health information has been a controversial public policy issue. Give a real world example.
which is considering expansion into China. The senior management of UA desires an analysis of the Chinese market from various perspectives, including trends and the impact of trends on business operations in the airline industry.
Given the EMPLOYEE able defined below, create a row-level trigger to prevent an insert of a record for an new employee in the MIS department with a salary
The job characteristics model has five components that enhance employee jobs-skill variety, task identity, task significance, autonomy, and feedback.
Discuss the key factors that impact location decisions. As an example, if locating a facility in India, what location decisions would a fast-food chain have to consider as compared to the location decisions of a software company?
how can marketers use the VALS information to serve consumers better? Name five types of products or services for which the VALS information would be particularly useful
Holding expenses of inventory are 24% of purchase price every year. Elucidate how much should be ordered each time to minimize total cost.
Your company has a market share of 25%. The total market size is $100 million. Your contribution margin (the ratio of the contribution per unit over the price per unit) is 20%.
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