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Why is undercutting a poor strategy choice

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Reference no: EM13534182

Answer the following five questions in a two-page paper.
After doing some research, what is the Pricing Paradox? How is this best managed by new entrepreneurs as they make their pricing decisions?
Why is undercutting a poor strategy choice when making initial pricing decisions?
Is it necessary to have the same margins for all products? Why or why not?
Why is following your competition a poor pricing strategy choice?
Do you agree with the following statement: Discounting is always a better choice and easier to do than adding additional value? Explain your answer.

ENTR550, Entrepreneurial Marketing at Keller School of Management APA format, include references

Reference no: EM13534182

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