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Why is this strategy successful in creating value

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Assignment:

While many competitors are facing revenue losses due to lower TV ratings, The Walt Disney Company is growing through a related diversification strategy by using its movies to create franchises and platforms around its popular cartoon and action movie figures.

a. Evaluate these related franchises and platforms to support its movie content.

b. Why is this strategy successful in creating value?

 

Reference no: EM133902307

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