Why is this offering an innovation

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Identify one innovative product (a good or a service) that you find interesting.

? Why is this offering an innovation? (Relate your answer to the text's definition of an innovation.)

? What type of innovation is it--continuous, dynamically continuous, or discontinuous? Functional, aesthetic, symbolic?

? Describe whether you think adoption and diffusion of this offering will be fast or slow by using concepts associated with this innovation, such as relative advantage, operability, and legitimacy.

? Now put on your marketing cap and consider...

? If you believe the diffusion of this product is likely to be slow, then how might the folks marketing it overcome resistance and speed-up adoption and diffusion?

? If you believe the diffusion of this product is likely to be quick, then how might the folk marketing it ensure speedy adoption and diffusion?

Reference no: EM13913576

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